Founded in 2000 by Vietnam Veteran Scott Higgins and his wife, Lin, Veterans Advantage is a Public Benefit Corporation (PBC) that creates new, exclusive benefits and discounts for you as active duty, retired military, veteran, guard, reservist, or family member. Veterans Advantage now issues the #1 Secure Military ID, providing you with a safe way to redeem your military discounts.

We advocate for A Real Thank You™ for your service from name-brand retailers, travel industry leaders, and trusted service providers. As a member of our community, you save money with our Military Discounts Marketplace and get the support you need through our blog, The Service™, our Military and Veteran Life resources, our social media platforms, and our Jobs & Career Network.

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