The Military Friendly® designation creates better outcomes for veterans. By setting a standard, then promoting it, we provide positive reinforcement for American organizations to invest in programs that improve the lives of veterans. That’s good for veterans, good for the organizations and good for America. The Military Friendly® program creates civilian opportunities for veterans. By setting a standard, promoting it and raising the bar over time, it provides long term, positive reinforcement for American organizations to invest in programs that improve the lives of veterans. It’s about creating demand for veterans in the private sector. When it was founded in 2003, the number of organizations who competed for Military Friendly® designation was around 20. Today, that number is around 2,000. That’s a massive increase in the quantity and quality of demand for veterans in the private sector. That’s good for veterans, good for the organizations and good for America. Learn more via the URL shown in the “Website Address” box above.

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